Spektrum Iran

Abstrakt Arabaeen walking ritual is considered as a religious event, a transnational
phenomenon, and the largest human community, But the problem is that
due to the media's relative lack of awareness of the importance of this
phenomenon, it has not been covered by the media as it should be (either
the media of the Islamic world or the Western media).
The present study aims to resolve this ambiguity and ignorance by asking
the question "What are the reasons and necessity of media coverage of
Arbaeen?"
With an exploratory look, she went to the media elites of this field and
answered the mentioned question by interviewing them and in the form of
a method of detailed analysis of the interviews (content analysis method).
It was found that religious, political-social and news reasons make media
coverage of Arbaeen important and necessary.
 

Abstrakt Arbaeen,as the great religious movement is a super media, a transnational phenomenon, and a unique communication model. As a result, media coverage must be highly principled, correct, and purposeful.
In this article, titled Determining Arbaeen Media Coverage Strategies, qualitative research using grounded theory has been applied to a statistical community of media experts and specialists.
A total of 15 interviews were conducted by snowball method with saturation theory. After categorizing the propositions and coding them openly and centrally, the results reveal that the media coverage strategy can be divided into four categories: Targeting, message selection, media, and determining target audiences.
Among the key goals of the objective section are Arbaeen realism, avoidance of magnification, inclusion of political interests, pursuit of social and economic interests, awareness strategy, and persuasion strategy. In the content of the message, the attractiveness of the message, creativity, innovation, special effects, avoidance of repetition and duplicate content, and the use of attractions (logical and moral) are the main content components. The target audiences are Shiites and Muslims around the world, all religions and users, and the most important media are environmental media, domestic radio and television, social networks, and foreign media.
: